A True Jewel :: Randa Yezak
SJ Featured in Dirt Road Daughters
It's very possible that you have already made the acquaintance or at least heard of the powerhouse lady, Randa Yezak. With more than 26,000 facebook fans and an excess of 5,000 followers on instagram, Randa Yezak's adorable boutique, Southern Jewlz, has been on the radar of more than a few fashion hungry country girls.
Still we'd like to formally introduce you to the remarkable Randa Yezak, as we get to know her a little bit better, in her own words:
Randa Yezak, DRIVE Magazine's Exclusive Fashion Consultant
Randa lends her opinion on how to
stay trendy and fabulous in all your
fashion decisions in the show ring,
Click On Each Link Below to View Randa's Monthly Article
DRIVE FASHION ARCHIVES
Small Firms Dive Into Social Media
SJ Featured in USA Today
They began using Facebook, Twitter and software from e-commerce company BigCommerce this year. In six months, they've grown the business to more than $1,000 a month. The software they use makes it easy to design and run an e-commerce site, with built-in search engine optimization and marketing functionality. The program will soon let small merchants integrate Facebook "Like" buttons and other functions. "The online stuff has a far reach without losing the personal touch," Alice Murray says. "We do a lot of communication, still, on regular e-mail."
Online sales at Southern Jewlz have doubled in six months since recent college grad Randa Yezak, 23, started using Twitter and e-commerce software. Her 2-year-old business also has 8,000 fans on Facebook.
"The value of Facebook is that it gives you efficient ways to retain current customers and reach out to and find new customers," Kendall says. "It is happening on a scalable, digital way among you and your friends."
Southern JEWLZ Style
Feature in AgriLeader Magazine
With a beaming face, Randa Yezak tells stories about the kids she has met while selling her jewelry. She knows each by name and state, like two-year old Tory from Michigan who loved going by the jewelry booth so much, Randa made her a little pink necklace with a crown, making her the Southern Jewlz princess for the week. Yezak said those are moments that make her do what she does.
At 21 years old, Randa Yezak, a senior animal science major, is the owner of Southern Jewlz, jewelry she designs "For the Queen Within."
Release Your Inner Fashionista at Southern Jewlz
Feature in The Eagle Newspaper
Shoppers only need to take a couple of steps off the beaten path to stay ahead of the latest fashions thanks to Southern Jewlz, the pink boutique on Hwy 30.
Randa Yezak, the 23-year-old Aggie grad and trend-spotting owner of Southern Jewlz, has created a store with a unique flair and constantly changing inventory to help her clientele find their inner fashion queens.
Yezak started her company while she was still attending classes at A&M. She began with online sales and setting up booths at various road shows and rodeos. From there she was able to open a kiosk at the mall that was so successful she decided to find her own store. That dream came true when she opened the doors to her shop, located at 9997 Hwy 30, just past Elmo Wheedon Road, on Oct. 15 of last year.