What is a Southern Jewl?

A Southern Jewl is a self-motivated young woman that knows no boundary when it comes to her success levels, cute-ness, the future, or the amount of bling that can accessorize an outfit.

A Southern Jewl'z key word for life is fab-YOU-lous. Even though she is dressed to gain all the attention, she is surely confident in herself that she is always the first to give a compliment when needed; making others feel beautiful is on her beaten path.

A Southern Jewl feels like ROYALTY when dressed in her SJ gear. After all, SJ is for the QUEEN within.

A Southern Jewl is on path with the current girl revolution. Even though she needs strong men in her life (God, her Father, Boyfriend/Fiance/Husband), she is not solely dependent upon his name to define herself.

Even though the “original” Southern Jewl originated in the state of Texas, there are now many of these ladies EVERYWHERE. However, she keeps respect for herself, her family and friends, and her heritage just as any “Southern” girl would do.

With love, class, and a touch of funk, a true Southern Jewl is represented by her kick-ass ambition and determination to set the world on fire. She is empowering to those around her, and her creativity is second to none. She truly believes given the right JEWLZ and a TIARA, she could rule the world! Maybe the saying “Well-behaved women rarely make history” was written for a true Southern Jewl.